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Founding Marketing Associate

Bootstrapped Consumer AI Startup · New York (On-site)

Compensation
$110k – $140k
Equity
0.1%–0.5% equity
Location
New York (On-site)
Work mode
On-site

The process

  1. Application readA recruiter replies within seven days
  2. If it is a yesA recruiter contacts you about next steps
  3. Company interviewsEach company sets its own

A recruiter replies within seven days. Yes or no.

About the company

Our client is a profitable, bootstrapped consumer AI company in New York with more than five million users, built around privacy and sustainability. It has taken no outside funding, which is unusual at this size, and it is now hiring its first dedicated marketing people.

The role

You would own organic social end to end — TikTok, Instagram, X and LinkedIn — and be a visible face of the brand. Alongside that you would grow the student ambassador programme out from its first university pilot, run community events in New York, and help with the brand redesign and with product launches. The founders are explicit that they do not count years of experience: taste, initiative and speed are what they are hiring for, and a portfolio of content you personally made counts for more than a job title. They also expect you to use AI tools daily to move faster, across writing, design and video.

What you'll do

  • Own organic social across TikTok, Instagram, X and LinkedIn
  • Create short-form video, social and design content yourself, quickly
  • Grow the student ambassador programme beyond its first university pilot
  • Run community events and activations in New York
  • Help with the brand redesign and with product launches
  • Be a welcoming, on-camera face of the brand at events and on social

Nice to have

  • A personal following of ten thousand or more on TikTok or Instagram, or content that went viral
  • Having organised in-person events, activations or community programmes with real turnout
  • Figma or design skills, a personal website, an active presence on X, or an interest in sustainability

Compensation & logistics

  • $110k–$140k base, plus 0.1%–0.5% equity
  • On-site in New York five days a week; relocation is not covered
  • The client cannot sponsor a visa, so you need to be legally authorized to work in the US and not need visa sponsorship now or in the future, or already be authorized to work in Canada
  • Two to three hires on this role
  • Interview process: a 30-minute initial screen that includes a check on your on-camera energy, a 30- to 45-minute founder interview, a three- to five-hour take-home in design or video followed by a review call, then a one- to two-day on-site trial in New York
  • Full-time

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